Friday, March 30, 2012

Nissan + Habitat for Humanity campaign

Hey Sweetly Made (Just for you) followers!
I have a good-cause campaign I thought I'd share with you.

Nissan just launched a hilarious Facebook app to celebrate their partnership with Habitat for Humanity and to get people involved with their efforts to build sustainable homes for those in need.
Check out the facebook app, click on "See How" and then on "Get Started."
You are able to type in an action word and the volunteer will either do it or refuse. I typed in lick, toss, roll, bite, play and the videos were hilarious.

The interactive video experience lets players input commands which Nissan "builders" will perform. The game, developed by one of Habitat’s major partners, Nissan, invites participants to have a little fun with the volunteers in a virtual Habitat build: type in a command, and the volunteers will do as you say. The fun starts when you command an otherwise mild-mannered volunteer to smash windows, or, in one case, throw things (items are returned, mysteriously, by a giant penguin). This is all a lot of fun, but the purpose is significant: to support the building of green homes for deserving families. Participants in the Facebook game are directed to Habitat for Humanity, where they can donate, volunteer for a (much more sensible) build, or take action in their communities. Now anyone can virtually participate with Nissan employees in building sustainable homes for families in need.

In addition, the players with the top 100 scores will get recognition in the form of a personalized video from Nissan volunteers, where they will hammer a nail for them as a thank you, as well as a Nissan t-shirt.

These videos show the shenanigans you can get into by playing the app

Throw the pipe

  Break the window
Nissan’s partnership with Habitat for Humanity began in 2006, following the devastating Katrina and Rita hurricanes.

Together, their goal is to build affordable, sustainable homes for families in need of decent housing.

So far, Nissan has donated $7.5 million in grant money and donations to the organization, built 50 homes, donated 104 Nissan vehicles to help building efforts, and over 5,000 Nissan employees have volunteered over 56,000 hours for Habitat for Humanity

This program is fueled by Nissan owners and employees, and they also want to encourage consumers to participate by visiting to make a donation or find volunteer opportunities across the country.


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